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Formulate Shampoo Reviews: Worth It?

Last Updated: May 11, 2022

We all struggle with detailed and specific hair needs like split ends, dandruff, oily and itchy scalp, etc. 

But what if there was a company that could pinpoint your exact needs? What if that company could provide a formula to solve the issue and even build a hair care routine specific to your needs? 

Formulate claims to fill this niche in the custom shampoo market. But, are their products any good, and do they really work?

We formulated our Formulate Shampoo Reviews to give you all the details of this new custom shampoo brand. 

What is Formulate?

Formulate is a skin and hair care company that provides customized hair, scalp, and skincare products designed by a chemist.

The company sells shampoo and conditioner sets, along with other serums and hair care products. 

To buy products, the customer is asked to fill out a questionnaire on their website to describe their environment, typical routines, and hair care goals. 

The company will then send shampoo and conditioner straight to your doorstep that is custom made for you and your hair care goals and backed by science. 

Formulate Company Overview

📷 IG @formulate.co

The company popped up in 2019 in San Francisco and was founded by Chris Schmich, Osmaan Shah, and Tammy Lsi.

Formulate Shampoo Reviews

📷 IG @formulate.co

Overall: ★★★★ 4 stars

Many customers said they found the results they were looking for, for their hair, but it did take a few tries. Overall, customers felt it was worth it to get a product that is custom made for their hair care needs, in a convenient way, and at a good price. 

Price: ★★★★★ 5 stars

The cost for a 14 oz custom shampoo and conditioner is $49 and or $39 for an 8 oz bottle. But if you want to just give the products a try, you can order a 4 oz set for $19.95.

Many customers found this price reasonable and affordable. Though it is more expensive than average hair care brands, it is cheaper than salon brands and offers similar results catered to your needs. 

Shipping: ★★★★★ 5 stars

Buyers said their hair care products arrived on time and had several options for when they could receive their products. 

Quality: ★★★★  4 stars

Many reviewers said Formulate was effective for rejuvenation. Customers found drastic improvements, with silkier, smoother, more voluminous, and healthier hair after regularly using Formulate’s shampoos and conditioners. 

Additionally, customers liked the fragrance options to choose from and simple, recyclable packaging. 

Formulate Shampoo and Conditioner Review

Quality: One reviewer said they wanted better curl definition, scalp health, and to prevent thinning and frizz. After trying Formulate, they had great definition and kept a good curl with no frizz. This is the story of most with their specific hair care needs met by this custom shampoo and conditioner company. 

A few customers did try working with the company to get the results thyy wanted, reporting trying 3-4 different formulas for 10 days each and not seeing the results they wanted. 

Price: Many customers were satisfied with the price of the products. The cost for a 14 oz shampoo and conditioner is $49, 8 oz is $39, and 4 oz is $19.95.

Worth It? Yes, customers felt this company’s quick quiz fulfilled their needs to solve their frizzy hair problem or volumize, hydrate, and smooth their hair. The price was reasonable and results were quick!

What Other Customers Think 

📷 IG @formulate.co

We searched through other Formulate shampoo reviews on several blogs and Reddit where we collected the below feedback:

  • Good fragrance options
  • Easy quiz for specific results
  • Packaging is eco-friendly and reusable
  • Shipping times and subscription service is flexible
  • Can take several tries to get the right formula
  • Some customers with oily hair couldn’t reach their hair care goals 

Return Policy

📷 IG @formulate.co

If customers are not satisfied with initial formulas, Formulate will work with you to make adjustments to your routine and/or formulas. 

If you don’t want a re-formulation a full refund can be processed. If you choose the one-time free reformulation, you forfeit your refund of the original purchase. 

Customers have 30 days to make a refund or re-formulation request.


📷 IG @formulate.co

Is Formulate all-natural?

Customers can select a formula that is vegan, sulfate-free, cruelty-free, etc. Formulate typically uses all-natural and naturally derived materials, but sometimes adds some safe synthetic ingredients. 

Will Formulate make my hair greasy?

Formulate may initially make your hair feel greasy for the first few washes to get you back to your natural hair balance. However, after the first few washes, it aims to solve greasy hair among other hair care goals. 

In Conclusion

📷 IG @formulate.co

According to Formulate reviews, with free refunds and reformulations, Formulate is definitely worth a try! Many customers expressed great results, even if it took a few tries. However, those with particularly greasy hair might not benefit as much from Formulate, as a few customers complained they couldn’t find a formula that worked for them. 

But, don’t sleep on this custom shampoo company. It is delivering a new kind of hair care that is making customers very happy. 

We hope our Formulate Shampoo Reviews helped you decide whether or not to try this cool startup. 

Brands like Formulate

  1. Prose (see our review)
  2. Function of Beauty (see our review)
  3. Strands

UP NEXT: Prose vs. Function of Beauty: Which Custom Shampoo Is Better?

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