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11 Affordable Swimwear Brands To Stock Up On This Summer

Last Updated: May 2, 2022

Having a variety of swimsuits for the warm months is a must, but what if you don’t want to break the bank? Here are the most affordable swimwear brands to snatch up this summer.

Now is the time to start hunting for your seasonal swimsuit! The weather is warming up, and soon the prices will go up, so better start looking now.

It is a maze to try to find an affordable swimsuit. So many brands upcharge and others do not offer the sizing that works best for you. But don’t sweat—we’re here to help. We created a list of the best affordable swimwear brands to help you find the perfect swimsuit within your budget.

Affordable Swimwear Brands

📷 IG @cupshe


Cupshe is a brand that exclusively sells swim and beachwear. You can find anything you need for the water from its website, and its prices are hard to beat.

Sizing: XS-4X

Pricing: $25-40

📷 IG @target


Looking for a tankini or swimsuit bottoms? Target has you covered. They sell all of their swimsuit pieces separately, so you can mix and match tops and bottoms. 

Target is one of the most affordable options and does offer trendy pieces that last the summer. 

Sizing: XS-26W

Pricing: Individual pieces start at $15

📷 IG @boohoo


For affordable swimsuits, some even under $10, Boohoo is the brand for you. This brand’s swimsuits are fashion-forward and are offered in bold neons, stripes, and trendsetting prints.

Sizing: 0-24

Pricing: $4-$28

📷 IG @madewell


Madewell’s swim line is modern, comfortable, and flattering, offering a wide selection of sizes. 

The brand has a wide variety of patterns, solid colors, and various styles, from one-pieces to bikinis. Plus, the quality is stellar and the prices won’t clean out your savings.

Sizing: XXS-4X

Pricing: $20-$100

📷 IG @athleta


Planning to go in the water or swim laps? Athleta is an excellent choice to get a swimsuit that fits right and will hold during your workout. 

The brand’s swimsuits are comfortable and form-fitting and offer a lot of flexibility during movement. 

Sizing: XXS-XL

Pricing: $40-$100

📷 IG @asos


The ASOS collection of swimwear screams style and class. So whether you’re lying by the pool or heading to that beach destination vacation, ASOS has it all.

Sizing: 00-28

Pricing: $15-$100

📷 IG @aerie


Aerie offers simple and fun swimsuit styles and colors. In addition, it is known for stocking good classic one-pieces and floral designs. 

If you need a suit last-minute, this should be a go-to for a reliable swimsuit that will fit well and not break the bank.

Sizing: XXS-XXL

Pricing: $20-$60

📷 IG @billabongwomens


A classic option for surfers and beachgoers is Billabong. The brand is perfect for all needs, whether you are looking for a sexy suit or a rashguard. 

It also has a wide selection of boardshorts for men and women and sells bodysuits.  

Sizing: XS-XXL

Pricing: $20-$100

📷 IG @hm


Need a black bikini? H&M has an excellent selection of solid color swimsuits at a great price. 

This brand will not disappoint if you need a simple bathing suit you can pull out for any occasion to look good. 

Sizing: XXS-XL

Pricing: $10-$40

📷 IG @prettylittlething


PrettyLittleThing has a thing for bright colors. Hot pink, yellow, and any pattern you can think of, PrettyLittleThing’s swimsuit collection has it. 

Don’t search any further if you want to stand out from the crowd and be bold this summer. 



📷 IG @zaful


For the latest trending swimsuit styles, check out Zaful. This super affordable brand always has cutting-edge fashion for a slash in the price. 

Zaful also has unbeatable sales year-round

Sizing: S-4XL

Pricing: $5-$40

Bottom Line

There are plenty of swimsuit brands out there to make you feel stylish and show off your beach body. Finding the ones in your price range is not a problem if you know where to look!

Our best affordable swimwear brands guide highlights a brand for every need, keeping you in the loop with what’s hot before the weather turns. 

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