14 Stores like H&M for Affordable + Trendy Clothes





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Last Updated: November 16, 2021

No matter how much you might love H&M, shopping at one store is bound to get boring. So, we’ve created a list of the top stores like H&M to fulfill all your style dreams and help you branch out.

Let’s dive in and discover your next favorite brand!

Stores like H&M

Zara

Average pricing: $15–$60

This popular retailer is definitely one of the most similar brands to H&M.

They create trendy and sophisticated styles, with plenty of affordable prices. Plus, Zara’s quality is great without being too pricey!


Urban Outfitters

Average pricing: $25–$60

If you don’t already know of Urban Outfitters, this store is very popular among teens and younger adults. They have a massive selection that includes their own brands as well as some others that align with their style.

Plus, if you like the home section at H&M, Urban Outfitters home will blow your mind. Check out more similar stores to Urban Outfitters.


& Other Stories

Average pricing: $50–$100

Although they might look like a cute little boutique, this retailer is actually owned by the H&M corporation, so it’s no wonder they’re pretty comparable.

Even though they’re owned by the large corporation, they use a variety of materials that are more sustainable and even have a recycling initiative.


Everlane

Average pricing: $35–$100

Although some of their styles are a bit more expensive than H&M and similar stores, Everlane is a great place to shop when they have one of their amazing sales.

If you’re looking for jeans especially, their denim is some of the best (check out our review of Everlane jeans).


Hello Molly

Average pricing: $30 –$70

If you’re in need of some cute dresses, Hello Molly will be your new go-to.

They also have plenty of other trendy styles including activewear, tops, bottoms, accessories, and anything else you might need!

If you’re on the fence take a look at our in depth review


Forever21

Average pricing: $10–$40

If you’re all about affordability, Forever21 has some great deals and cute styles.

Although you may have to skimp on quality with some cheaper pieces, it’s a great choice for those on a budget who want to fill their closet with the latest trends.

RELATED: 11 Stores Like Forever 21


Reformation

Average pricing: $50–$300

This is another of the top stores like H&M, with an extra emphasis on sustainability.

Pricing is a bit higher and varies pretty drastically depending on the type of item you’re buying as well as the fabric. They have some crop tops under $50, but they also have incredible dresses that cost $500 (or more).


Nasty Gal

Average pricing: $10–$30

Looking for great deals and trendy styles? You will love Nasty Gal. Although their regular prices are more mid-range, they frequently have 50% off everything in their store (or even higher) to make them budget-friendly.

Quality can vary a bit here, but it’s better than most other fast fashion brands!

If interested we wrote an entire review on our experience.


PrettyLittleThing

Average pricing: $15–$50

With thousands of on-trend styles added every week and sales galore, you’ll be able to happily fill your closet with this brand. Nearly everything you get here is great quality for the price you pay!


Topshop

Average pricing: $50–$150

Topshop is another top retailer that trend-lovers flock to!

Like H&M, they have some higher quality items that are more expensive (such as thick jackets). However, their other items are pretty affordable, especially when on sale.


ASOS 

Average pricing: $15–$60

Since ASOS is a marketplace for hundreds of brands and labels, you can find anything and everything here.

For the most part, they’re pretty affordable (and you can always filter by price to make it easier).


Missguided

Average pricing: $10–$40

The regular prices at this fast-fashion retailer are a bit pricey, but they often have sales for 50% off or higher to make it much more affordable!

Their clothes are thoughtfully made and will definitely help you live out your wildest fashion dreams.


Boohoo

Average pricing: $25–$60

If you’re looking for stores like H&M where you can get quality clothes without paying hundreds of dollars, check out boohoo.

And of course, make sure to shop when they’re having one of their legendary sales!


ThredUp

Average prices: Vary based on brand

If you’re all about budgeting, ThredUp is an online secondhand store where you can shop your favorite brands for more affordable prices.

They have hundreds of thousands of selections and great deals for first-time orders (check out our ThredUp review for more details).


UP NEXT: My Reformation Reviews: Is This Eco-Friendly Brand Worth It?