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VRAI Reviews: Is This Sustainable Brand Worth It?

Last Updated: September 4, 2022

VRAI is all about the environment, stating they are a company that sells sustainably created diamonds “without the environmental and human toll of mining.”

But is this sustainable way of mining effective at crafting quality pieces?

We dove into the details to see how good their jewelry actually is, so read our VRAI reviews to find out!

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What is VRAI?

VRAI sells jewelry of all kinds: necklaces, bracelets, rings, and more, but the company’s specialty is diamonds. 

These diamonds are of a different variety, though. VRAI creates the diamonds in its zero-emission foundry in the Pacific Northwest using 100% hydropower from the Columbia River. 

Yes, you heard that right: lab-grown diamonds! Because of this, the company knows every diamond’s origin story.

This is due to its vertically integrated supply chain and long-term working relationships with expert diamond cutters. As a result, they follow their gems from the moment it’s created to the moment it is received. 

With this new innovation, the company claims that for every carat of their VRAI-created diamonds produced, they save 143 lbs of carbon dioxide, 2,011 ounces of air pollution, and 250 tons of Earth.

According to VRAI, they sell to the modern, conscious consumer “an alternative to a mined diamond. Just Diamond. No Mining.”

Is VRAI Legit?

Yes, VRAI is a legitimate company. Even if it is a newer company, it has a good track record of following through with customers.

That said, make sure that you’re visiting the right website link (vrai.com). Since their products are higher-end, there are people who try to make replica websites to try and scam money out of people.

📷 IG @vraiofficial

VRAI Reviews

VRAI Reviews
📷 IG @vraiofficial

Overall: ★★★ 3.5 stars

There are limited customer reviews outside the brand’s website, which primarily cites positive praise. However, on Reddit, there were a few unhappy customers.

The concept of this company sounds so appealing. Still, unfortunately, there were customers who were very unhappy with the quality of the brand’s engagement rings, stating the diamonds either cracked or fell off within the first few months of wear. 

However, there are also other reviewers who say they loved the quality of the ring, its shine, and its design. 

Luckily, the company has a lifetime warranty to ensure that you’re covered in case there are any manufacturing defects.

Shipping: ★★★★★ 5 stars

On the VRAI website, customers said shipping was fast and efficient.

Shipping is free but be aware that all orders over $500, made-to-order jewelry, engagement rings, and wedding bands require a signature upon delivery

Additionally, jewelry over $700 ships free for two business day delivery, and all orders over $10,000 ship free overnight delivery.

Price: ★★★★ 4 stars

Although their prices are definitely expensive compared to budget jewelry brands, their lab-grown diamond prices are very reasonable compared to mined diamonds. 

Though you can spend $4K to $7K on a diamond band, there are many affordable options within the $1k to $1,700 range. Plus, they also have everyday rings for under $300!

The diamond itself ranges from $700 to $20,000, but other jewelry items are priced reasonably, with pieces at every price range so almost everyone can enjoy.

Quality: ★★★ 3.5 stars

Customers raved about the jewelry’s design, cut, and overall quality on the company website. 

However, some VRAI reviews on third-party sites seem a little mixed. While there are happy customers who say they didn’t have any issues with the jewelry they received, some said that the diamond on their ring fell out or that the band deformed easily. 

Unfortunately, there are not many other reviews of the company to verify how good the quality of the jewelry is. But, there are glowing reviews on their website from customers.

VRAI Engagement Ring Reviews

VRAI Engagement Ring

Many used words like “stunning” and “gorgeous” to describe their engagement rings or other jewelry pieces. 

The company offers various bands, cuts, styles, and everything you can imagine. Best of all, their lab-grown diamonds are more sustainable, so they are a perfect fit for anyone who is hesitant to support mined diamond brands.

Additionally, VRAI also allows you to create your own engagement ring.

The main options for engagement rings come in 8 different styles to choose from and 10 diamond shapes. 

VRAI Necklace Reviews

VRAI Necklace

VRAI also offers a variety of diamond necklaces, from small simple designs and pendants to statement pieces. 

Necklace sizes typically range from 16-20 inches, and some of the necklaces can be layered. 

Prices of necklaces start at $185 and can be priced as high as $67K! 

Additionally, VRAI makes it simple to find what kind of necklace you’re looking for. The filters are easy to use, and you can choose from what kind of metal you want, pendant shape, and what price range you want to shop from.

VRAI Earrings Reviews

VRAI Earrings

VRAI offers four earring styles: Stud, hoop, drop and dangle, and statement. 

The metal type and diamond shape are also customizable! 

The price range for earrings starts at $85 and goes up to $15K. With a range that vast, everyone is bound to find something they’ll love that won’t break the budget. 

What Customers Are Saying

📷 IG @vraiofficial

Although the brand has limited customer reviews, here’s what we found customers are saying about the brand:

  • Stunning pieces that compare to mined diamonds
  • More sustainable than mined diamonds
  • More affordable prices than mined diamonds
  • Good customer service
  • In some cases, the diamond popped off
  • Good shipping policies
  • Some customers reported poor quality 
  • Glowing reviews on their website
  • Despite some poor reviews, VRAI offers a lifetime warranty in case of manufacturing defects
  • VRAI also offers complimentary resizing and annual shining

In Conclusion: Worth It?

VRAI Necklace
📷 IG @vraiofficial

Overall, this is still a pretty new brand and there aren’t too many VRAI reviews yet, so it’s hard to say for sure. Some customers say they had no problems with their jewelry and were happy with their decision, while a few others say that the jewelry is less quality than what the brand makes it seem.

The brand is clearly committed to sustainability, however, so if that is important to you, it might be worth a shot to try out the brand. Also, they do have a 30-day return policy as well as a lifetime warranty that covers manufacturing defects, which acts as a nice safety net if you aren’t entirely happy with your purchase!

Brands Like VRAI

  1. Mejuri
  2. Stone and Strand
  3. Verlas


Why Are VRAI Diamonds So Cheap?

VRAI diamonds are lab-grown, so they are able to be offered at a more affordable price point compared to mined diamonds.

Where Is VRAI Located?

The address on VRAI’s website is located in Los Angeles, California. 

Is VRAI Real Diamonds?

Yes, their lab-grown diamonds are real diamonds.

What is VRAI’s Return Policy?

VRAI accepts returns within 30 days on fine jewelry, engagement rings, or wedding bands. Engraved items are eligible for a return, but the engraving fee is non-refundable. They also offer a lifetime warranty, which covers any manufacturing defects.

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2 thoughts on “VRAI Reviews: Is This Sustainable Brand Worth It?”

  1. After 2.5 years my diamond fell out of my setting and VRAI suggested it was from washing my hands. Their “lifetime warranty” doesn’t include lost stones. The worst and rudest customer service ever!

  2. I love VRAI so much but the delight of my experience is turning sour. I ordered a custom ring in October promptly and was gorgeous! But I realized quickly it was too big. Fortunately, I knew I acted quickly I could have it fixed under VRAI’s satisfaction guarantee commitment. I made an appointment at VRAI’s showroom to make sure I requested the appropriate resize. It was a wonderful experience and I also decided there that my ring would look better in yellow gold (sometimes it’s hard to know until you see the diamond in person). So, I was assured that was no issue and left my ring to be shipped back and the reset completed. It has now been a month and no one can tell me when I can expect to see my ring again. I contact a customer service rep every to check whether the reset process has even been started. Every time I receive the answer that they are still waiting “to have their production team verify the diamond” before they can start the rest process. I’m starting to wonder “Did they lose my ring? Did something happen to it? Are they just going to continue brushing me off when I inquire about it’s whereabouts?” Today I was told – after a week of being promised that the diamond would be verified the next day- that they could make no guarantees about when my ring would be verified or reset. Meanwhile, I received a VRAI marketing email guaranteeing that any order placed by December 12 would arrive in time for Christmas. I am certainly getting the feeling that because they already have my money, the timeliness of returning my ring does not matter VRAI. This really disappoints me because I was so pleased with my initial experience, I envisioned myself becoming a dedicated customer and ordering more items down the road. After the way I’ve been made to feel about the ring I paid for two months ago but have yet to enjoy, I would seriously have to consider whether I would ever trust VRAI to deliver on their commitment to satisfaction in the future


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