Whether you’re on a strict budget or want to invest in a high-end brand, there are black owned makeup brands to support. With a variety of high-quality brands that create every makeup product you could imagine, you’ll be able to find everything you need.
So, keep reading to discover some of our favorite brands and find your new holy grail!
Black Owned Makeup Brands
Average pricing: $5 – $20
Although they are one of the more affordable black owned makeup brands, the quality doesn’t disappoint! We especially love their eyeshadow palettes with beautiful colors and pigmented formulas.
They’re available at Ulta, but you can often find additional deals on their website as well.
Average pricing: $15 – $70
If the gorgeous packaging isn’t enough to make you splurge, their formulas are lovely too.
With everything from beautiful and pigmented eyeshadow palettes to mesmerizing lip products, you really can’t go wrong here.
Average pricing: $10 – $30
Although Mented doesn’t have a huge variety, the products they do have are great quality. Their foundation stick is one of our faves, with plenty of shades and a flawless finish.
You can often find additional sales on their website, so make sure to check here before purchasing!
Average pricing: $15 – $35
Created by Kim Baker, a makeup artist and former model who is passionate about beauty, Glamazon is another amazing black-owned brand that creates thoughtful formulas.
They have a huge variety of products, so they’re truly a one-stop shop. We especially love their Hydro Matte liquid lipstick – it lasts forever without drying out your lips, plus the color selection is lovely.
Average pricing: $13 – $30
Originally started as a lip product brand, The Lip Bar now has everything from eye products to foundation to lip products.
This vegan brand started in Melissa Butler’s kitchen and she has grown it into a huge brand. It’s no surprise – in our experience, their products are pigmented, don’t cake your face, and last all day. You can shop on their website, Amazon and Target!
Average pricing: $18 – $40
With everything from makeup sponges to foundation to eyelashes, UOMA has everything you need for a flawless face.
Average pricing: $10 – $80
Founded by Blac Chyna, this makeup brand has a variety of products to choose from. Prices vary pretty significantly since they sell every beauty product under the sun.
Average pricing: $10 – $50
When it comes to black owned makeup brands, this is another top brand on the radar. Known for their beautiful and pigmented eyeshadow palettes, you’ll be very tempted to buy every product this brand has to offer.
They even have single eyeshadows if you want to build your own palette!
Average pricing: $20 – $50
With gorgeous packaging and high-end, clean formulas, LYS Beauty is another lovely black-owned makeup brand to check out.
They currently focus on complexion products like foundation, concealer, and powders. You’ll be impressed by the quality (and we love the triangle shape of their powders)
People really love their serum foundation!
Average pricing: $20 – $50
Owned by Rihanna, run to your nearest Sephora and try out Fenty beauty if you haven’t tried them yet! With beautiful packaging and powerful formulas (plus a huge variety of shades), you’ll be tempted to purchase everything.
Average pricing: $5 – $30
With a ton of amazing reviews on Amazon (and surprisingly affordable prices), IMAN is a brand to check out ASAP.
They have a large variety of high-quality products to choose from, you might find yourself pressing “add to cart” a little too much.
Average pricing: $5 – $40
Jacque Mgido is a Hollywood makeup artist who aims to create products that work for all shades and skin types.
Her gorgeous products are all vegan, fragrance-free, allergy tested, noncomedogenic, and made in California. Check out the bundles and palettes for better deals!
Average pricing: $10 – $21
Affordable and made with natural ingredients, Range Beauty is a black-owned makeup brand aimed towards those with acne and eczema (although their products still work for all skin types). Their foundation is one of the most loved products.
We especially love that you can purchase foundation samples to help find your perfect shade, because buying foundation online can be a real struggle.
Average pricing: $8 – $20
If you want to glow (of course you do), this brand will help you do just that.
Wvrthy sells a variety of glittery and sparkly products, mainly featuring eyeshadows and highlighters.
Average pricing: $5 – $55
The Crayon Case is about to be your new favorite place to shop for back-to-school supplies (aka makeup). This fun brand features products branded to look like school supplies!
Average pricing: $15 – $27
Featuring a few different hand-crafted lip products (and glass pots that can be used for the lips or eyes), this cruelty-free makeup brand is great if you need a new shade!
Their beautiful colors and clean formulas are simply lovely. You can also find some of their products on SkinStore as well!
Average pricing: $15 – $30
Cruelty-free and non-toxic, this black-owned makeup brand has a variety of products that may very well become your new holy grail.
From non-caking foundations to pigmented eyeshadows, this brand is another great choice (not to mention the prices are great)!
Average pricing: $8 – $20
With affordable prices and pretty packaging, this new brand is last on our list (but definitely not least).
RELATED: 40 Black Owned Depop Shops
Laurice is the co-founder and head editor of ClothedUp.
You’ll typically find her brainstorming content ideas, trying a new hobby, shopping for the latest styles, experimenting with beauty products, or exploring a new country. ✨
As a content creator of 6+ years, she loves sharing her ideas, research, and expertise with others. You can also find her words at GiftMighty and others.
Connect with Laurice on LinkedIn.