Whether you’re on a strict budget or want to invest in a high-end brand, there are black owned makeup brands to support. With a variety of high-quality brands that create every makeup product you could imagine, you’ll be able to find everything you need.
So, keep reading to discover some of our favorite brands and find your new holy grail!
Black Owned Makeup Brands
Juvia’s Place
Average pricing: $5 – $20
Although they are one of the more affordable black owned makeup brands, the quality doesn’t disappoint! We especially love their eyeshadow palettes with beautiful colors and pigmented formulas.
They’re available at Ulta, but you can often find additional deals on their website as well.
Beauty Bakerie
Average pricing: $18 – $40
This adorable brand has a variety of bakery and food-themed products (blending eggs, anyone?)
They’re also cruelty-free and have every type of product you’d ever need with long-lasting formulas. Their matte lip whip is one of our favorites!
Pat McGrath Labs
Average pricing: $15 – $70
If the gorgeous packaging isn’t enough to make you splurge, their formulas are lovely too.
With everything from beautiful and pigmented eyeshadow palettes to mesmerizing lip products, you really can’t go wrong here.
Mented
Average pricing: $10 – $30
Although Mented doesn’t have a huge variety, the products they do have are great quality. Their foundation stick is one of our faves, with plenty of shades and a flawless finish.
You can often find additional sales on their website, so make sure to check here before purchasing!
Glamazon Beauty
Average pricing: $15 – $35
Created by Kim Baker, a makeup artist and former model who is passionate about beauty, Glamazon is another amazing black-owned brand that creates thoughtful formulas.
They have a huge variety of products, so they’re truly a one-stop shop. We especially love their Hydro Matte liquid lipstick – it lasts forever without drying out your lips, plus the color selection is lovely.
The Lip Bar
Average pricing: $13 – $30
Originally started as a lip product brand, The Lip Bar now has everything from eye products to foundation to lip products.
This vegan brand started in Melissa Butler’s kitchen and she has grown it into a huge brand. It’s no surprise – in our experience, their products are pigmented, don’t cake your face, and last all day. You can shop on their website, Amazon and Target!
Uoma Beauty
Average pricing: $18 – $40
With everything from makeup sponges to foundation to eyelashes, UOMA has everything you need for a flawless face.
Lashed Cosmetics
Average pricing: $10 – $80
Founded by Blac Chyna, this makeup brand has a variety of products to choose from. Prices vary pretty significantly since they sell every beauty product under the sun.
Check out their bundles to find lovely lipstick and liner kits. They even have skincare products (including a great oil-based makeup remover)!
Coloured Raine
Average pricing: $10 – $50
When it comes to black owned makeup brands, this is another top brand on the radar. Known for their beautiful and pigmented eyeshadow palettes, you’ll be very tempted to buy every product this brand has to offer.
They even have single eyeshadows if you want to build your own palette!
LYS Beauty
Average pricing: $20 – $50
With gorgeous packaging and high-end, clean formulas, LYS Beauty is another lovely black-owned makeup brand to check out.
They currently focus on complexion products like foundation, concealer, and powders. You’ll be impressed by the quality (and we love the triangle shape of their powders)
People really love their serum foundation!
Fenty Beauty
Average pricing: $20 – $50
Owned by Rihanna, run to your nearest Sephora and try out Fenty beauty if you haven’t tried them yet! With beautiful packaging and powerful formulas (plus a huge variety of shades), you’ll be tempted to purchase everything.
A few of our favorites? The contour stick, lip luminizer, and matte longwear foundation.
AJ Crimson
Average pricing: $20 – $45
If you’re struggling to find a good foundation, don’t sleep on AJ Crimson.
Their hand-poured foundation compact gives a soft natural look that will make you double-take in the mirror. It also offers great coverage and lasts all day!
IMAN Cosmetics
Average pricing: $5 – $30
With a ton of amazing reviews on Amazon (and surprisingly affordable prices), IMAN is a brand to check out ASAP.
They have a large variety of high-quality products to choose from, you might find yourself pressing “add to cart” a little too much.
B Simone Beauty
Average pricing: $15 – $45
Founded by B Simone, this beauty brand has all the essentials, from lashes to liquid lipsticks.
The gorgeous packaging will make you want to own everything, plus they offer bundles for better deals!
Vera Moore
Average pricing: $15 – $30
If you need a good foundation or concealer, Vera Moore is another brand to check out. They also have a ton of other great products as well!
Aside from makeup, you can find skincare and even products for men.
Ace Beaute
Average pricing: $15 – $35
Known for their beautiful eyeshadow palettes, Ace Beaute has everything beauty (even press on nails)!
We’ve only tried their eyeshadows – we love the pigmented formula and gorgeous color combinations in each palette! Their lashes are next on our list.
Jacque Mgido
Average pricing: $5 – $40
Jacque Mgido is a Hollywood makeup artist who aims to create products that work for all shades and skin types.
Her gorgeous products are all vegan, fragrance-free, allergy tested, noncomedogenic, and made in California. Check out the bundles and palettes for better deals!
Matic Cosmetics
Average pricing: $15 – $50
With a huge selection of lip products (we love their matte lipsticks) and other products for. the eyes and face, there is plenty to choose from with this brand.
They even feature bundles to help you save extra (like the lipstick and liner sets).
Range Beauty
Average pricing: $10 – $21
Affordable and made with natural ingredients, Range Beauty is a black-owned makeup brand aimed towards those with acne and eczema (although their products still work for all skin types). Their foundation is one of the most loved products.
We especially love that you can purchase foundation samples to help find your perfect shade, because buying foundation online can be a real struggle.
Wvrthy
Average pricing: $8 – $20
If you want to glow (of course you do), this brand will help you do just that.
Wvrthy sells a variety of glittery and sparkly products, mainly featuring eyeshadows and highlighters.
The Crayon Case
Average pricing: $5 – $55
The Crayon Case is about to be your new favorite place to shop for back-to-school supplies (aka makeup). This fun brand features products branded to look like school supplies!
Whether you need some calculator (lashes), a big box of crayons (eyeshadow palette), or some pencils (makeup brushes), they’ve got you covered.
MDM Flow
Average pricing: $15 – $27
Featuring a few different hand-crafted lip products (and glass pots that can be used for the lips or eyes), this cruelty-free makeup brand is great if you need a new shade!
Their beautiful colors and clean formulas are simply lovely. You can also find some of their products on SkinStore as well!
Danessa Myricks Beauty
Average pricing: $18 – $40
This luxurious brand features effective formulas and beautiful colors (we love their mesmerizing highlighting palette).
Their ColorFix pigment is another fantastic, award-winning product with plenty of shades and long-lasting wear.
Lena Lashes
Average pricing: $15 – $30
Featuring gorgeous lashes of every type as well as a variety of other makeup products, Lena Lashes is well worth checking out.
Their eyeshadow palettes are beautiful as well!
Omolewa Makeup
Average pricing: $15 – $30
Cruelty-free and non-toxic, this black-owned makeup brand has a variety of products that may very well become your new holy grail.
From non-caking foundations to pigmented eyeshadows, this brand is another great choice (not to mention the prices are great)!
Koyvoca
Average pricing: $8 – $20
With affordable prices and pretty packaging, this new brand is last on our list (but definitely not least).
Whether you try out their gorgeous lip gloss or the easy-to-use contour cream, they’ve got something that will be the perfect addition to your makeup collection.
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