My ShoeDazzle Reviews: Is the VIP Membership Worth It?

Last Updated: October 12, 2021

Affordable, stylish, and high-quality shoes can be very difficult to find. Having stumbled across some ShoeDazzle reviews months ago, I was curious about this subscription service and decided to sign up. I will be sharing my experience with the brand, how their program works, shipping speed, and particular product reviews! Let’s dive in.

What is Shoedazzle? 

ShoeDazzle is an online retailer that started out as a subscription-based service offering custom-curated online showrooms for its members. In 2012, Shoedazzle expanded into selling apparel, handbags, weddings, and lingerie. You now have the option to shop as a VIP member or as just a regular customer. 

Over the past few months, Shoedazzle has been running ads aggressively due to the pandemic and everyone being inside. They have been a service my friends and I have used on and off for the past few years now, so today we’ll be giving you our honest Shoedazzle reviews. 

Shoedazzle was purchased by JustFab in 2013, but they continue to run as separate companies (although you can find a link to each brand and the top of each site, as well as their workout brand Fabletics that I love even more). 

Many people wonder about its legitimacy because of their monthly membership, but this doesn’t mean it’s a “scam” – it’s important to first understand how their program works. Before we get into the details, you probably want to know if I even think it’s worth it.

Is ShoeDazzle Worth it?

In my opinion, ShoeDazzle is worth trying out even if you don’t end up keeping the membership. Overall, their shoes are usually great quality and very affordable with their new member deals (like the frequent $10 shoe deals). There are tons of styles to choose from and the company has great customer service, plus canceling is simple.

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How Does ShoeDazzle Work? 

There are 2 ways to shop on this website – with a VIP membership or just as a normal customer. We’re going to break down each so you can decide which is right for you! 

VIP Membership 

With the ShoeDazzle VIP membership, you pay a monthly fee to get access to their exclusive prices (this fee is credited to your account to spend on their merchandise). You also receive a personalized showroom that’s prepped by one of their stylists. You can view your new selections between the 1st and 5th of each month. 

The VIP membership starts out at $39.95 a month – this credit is applied to your account and you can spend it however you’d like. 

With the membership, you will also receive:

  • Amazing first deals on your first purchase
  • Up to 25% discounts
  • Free exchanges
  • Free shipping on orders over $49 (also available as a normal customer) 
  • Access to exclusive sales, events and promotions

What really drew me in was their amazing first-time member deals. For example, I got my first shoe for just $10 (I’ve even seen sales where you can get multiple pairs of $10 shoes)! They also often do an additional 40% off any further shoes you purchase. 

Checking Out as a Basic Customer

This is something I’ve never done (nor know anyone that has) and here’s why

Checking out a non-member is extremely overpriced – their business model is made to get people to sign up for subscriptions, so they make the regular purchase price so astronomical. This way, you’d only want to sign up for the VIP membership. 

I don’t know if it ever makes sense to buy as a regular customer unless you have the money to blow and really don’t want to deal with skipping months of the membership or canceling. In my opinion, the shoes are definitely not worth the regular purchase price. 

You can see the difference in price below (about 3x the cost). 

Creating Your Style Profile 

Regardless if you choose Basic Customer or to become a VIP member, you’re going to need to create your Style profile. Almost all online styling subscription services require you to build your style profile, and some are much more intuitive than others. 

We all felt that the style profiling on ShoeDazzle fell short of other services out there. It was fairly basic, only having 8 types of shoes with 3 styles in each. They flashed a few celebrities for the other clothing options (mostly dresses) and then a general sizing sheet at the end. Not impressed. 

Although the styling profile wasn’t all that great, I do have to say I almost never fail at finding shoes that I love. I never really use their style boutique, I just browse the website on my own to find styles I like. 

Skipping a Month

One feature I love about ShoeDazzle is their ability to skip a month if you don’t want to pay for the membership that month. When you skip, you just won’t be charged that month as long as you skip before the 5th. 

How to skip a month on ShoeDazzle?

Sign in to your account, click the VIP Account tab, select Account Details (on desktop) or My Account (on mobile), then click “Skip the Month” button. It will give you a few instructions. 

How Long Does ShoeDazzle Take to Ship? 

Shipping willt take anywhere from 1-9 days depending on the shipping option you choose. Take a look at the table below to see all the shipping options shoedazzle provides. 

ShoeDazzle Shipping Rates:

 48 Contiguous United StatesAlaska and HawaiiCanadaAPO / FPO Addressesand US Territories
Classic PinkFree on orders of $49 or more ($6.95 flat rate on all other orders)
Estimated shipping time: 5-9 business days*
$11.95 per order
Estimated shipping time: 9-11 business days*
$6.95 per order
Estimated shipping time: 6-10 business days*
$14.95 per order
Estimated shipping time: 30 business days*
Premium Pink$14.95 per order
Estimated shipping time: 2-3 business days*
Not availableNot availableNot available
Express Pink$24.95 per order
Estimated shipping time: 1-2 business days*
Not availableNot availableNot available

My ShoeDazzle Product Reviews

In total, I probably own around 5 pairs of shoes from Shoedazzle as well as a few other random items (a shirt, a jumpsuit, and a bag). Overall, the quality has been pretty great! One pair of sandals did give me pretty bad blisters, but other than this, I’ve loved the shoes and other items I’ve received. Not sure why I purchased a jumpsuit from a shoe company, but it turned out to be amazing. 

My favorite pair of shoes from them are these knee-length velvet gray heeled boots. They’re absolutely adorable and are perfect for a night out! I also love these white sneakers I got from ShoeDazzle, but I was pretty sad because they got dirty fast (but obviously that’s my fault, not theirs).

Shoedazzle boots

Our Final Thoughts: Is ShoeDazzle Worth It? 

Yes! Get the VIP Membership, it’s the only way you can avoid overpaying. You can even cancel it before you’re charged the membership fee. Overall, Shoedazzle is great quality, affordable, has great pop-up deals as a member, has tons of styles to choose from, and has great customer service.

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