II Makiage is a fairly new makeup brand that has had a ton of buzz recently. Whether you saw one of their Instagram ads or heard great Il Makiage reviews from friends, one thing is for sure: you’re interested.
Woke Up Like This Foundation ($36)
I’ll be honest, the ads with influencers applying the Il Makiage foundation captured my attention. I mean, their skin always looked incredible after they applied it. I also know ads aren’t always real, but I still had to try it out myself.
So, how good is this brand really? Today, I’m going to take an inside look into who they are, their policies, as well as my reviews of some of their top products that I tried out.
What is II Makiage?
II Makiage is an online beauty brand that sells foundation, concealer, mascara, and most other makeup products. They were officially founded in 1972, but new ownership and a rebrand in 2018 brought them to the center of attention.
Based in New York, this company is all about creating the most divine and sultry pieces ever introduced to the makeup and beauty world.
While they have a variety of great products, their foundation is one of the top. They’re dedicated to making shopping for foundation easier. They do their best to find you your perfect shade online, and according to Il Makiage reviews, they do a pretty good job!
I been seeing @ilmakiage everywhere and I finally decided to try it… good god I am in love. how did y’all match me so perfectly?!— MLQue ✨🏳️🌈 (@quingofthefro) April 5, 2021
Got my foundation from @ilmakiage & when I tell you SKIN BABYYYYY!!! 🙌🏽— ✨ (@UrbnCastles) April 1, 2021
Il Makiage Foundation reviews
Now, let’s get to the good part!
I’ve tried quite a few products from Il Makiage: foundations, concealer, and mascara.
Woke Up Like This Foundation Review
Available in 50 shades, this is a full-coverage foundation with a matte, streak-free finish. It has thousands and thousands of reviews (it’s one of their top-selling products and is typically the focus of their ad campaigns). With all the hype, this was of course the first product I added to my cart.
Overall Rating: 8/10⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Overall, I like this foundation a lot more than I thought I would. I tend to gravitate towards light and medium coverage foundations with a dewy finish (or even BB creams) since my skin is on the dry side and I love a dewy finish.
This foundation is pretty much the opposite of that, but it’s actually fantastic. I do have to make sure my skin is properly moisturized before applying, but this is a must for any matte foundation. Despite being full coverage, it feels very lightweight. Even after wearing the entire day, it doesn’t feel dry (and doesn’t look cakey).
Although I’m not a big fan of the matte finish, this is easy to change with a dewy setting spray.
While this definitely isn’t an everyday foundation for me, I’m glad I finally found a full coverage foundation that actually works for me.
My order also came with a free foundation brush worth $45, which was pretty awesome!
Coverage Rating: 9/10 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
This was definitely full-coverage as claimed. Since I usually wear light or medium coverage foundation, it was shocking to see every imperfection on my face covered up. I didn’t even need concealer!
Shade Rating: 9/10 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Like anyone, I was worried about buying foundations online and relying on them to pick my shade based on a quiz.
The quiz asks basic questions like your skin type, what coverage you want, skin concerns, your undertone, and your current foundation brands/shades. They also show you a series of photos and ask which one is most similar to your skin shade.
Overall, there’s a good amount of questions, but they’re pretty easy to answer and the quiz goes quickly.
In my case, my shade matched perfectly.
That said, I have had friends try them out and be disappointed their shade was wrong. This could happen because they blazed through the quiz, so make sure to really consider which photo is actually closest to your skin color.
Wear Rating: 7/10 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
At around 12 hours of wear, I did notice it starting to fade and get a little patchy. But still, 12 hours of wear is pretty great! My skin is on the dry side, so this might be more of a problem for those with oily skin.
I also tested wearing the foundation with and without primer and setting spray (Urban Decay All Nighter). Without these, it started to fade at around 10 hours.
Note: If you have oily skin, you might consider their After Party foundation. It’s full-coverage with a matte finish as well, but it’s formulated differently to help control oil and shine without clogging pores. A lot of people with oily skin like this better.
Il Makiage Concealer Reviews
F*CK I’m Flawless Concealer Review
Overall Rating: 9/10
Il Makiage has four different concealers, but I decided to try their top-seller. Although I don’t even need concealer when using their Woke Up Like This foundation, I use a dewy foundation as my everyday product, so I usually wear concealer.
F*CK I’M FLAWLESS CONCEALER ($28)
Overall, I’m very pleased with this concealer. The shade they chose matched me perfectly, the coverage is great, it lasts all day without fading, and it doesn’t cake!
The only downfall is the price, but I’m totally fine paying it for such a high-quality product! Plus, a little goes a long way, so this will last for months.
Il Makiage Mascara Reviews
Overall Rating: 8/10
I actually received this in a subscription box, and I’m so glad I did! This is currently my favorite mascara. It doesn’t clump or make your lashes look spidery, while also lengthening lashes amazingly.
Icon High Volume & Intense Curl Mascara ($25)
Although I’m not overly excited to pay $25 for a mascara, I will continue to do so because it’s that good! I will say it doesn’t do much in terms of volume, but I always use an eyelash curler since my eyelashes aren’t very voluminous naturally, so this isn’t something I usually look for.
Another of the most buzzed-about aspects of Il Makiage is their 100% money-back guarantee.
Their return policy states that you may return the unused portion of your product back to them, either in-store or online, within 60 days of the original purchase for a full refund.
In fact, you’re able to try your first products at home for free (meaning they send you the full-size products and won’t charge you for 14 days). If you return them within 14 days, you don’t get charged. I believe this only applies to products with a variety of shades, like foundations and concealers.
Their main selling point for their foundation is that, if it doesn’t match, you’re free to return it (even if you’ve used a great deal of it)!
With that said, sale merchandise is final with no returns available. They also do not provide any price adjustments or changes on products you already purchased.
*Note: Please don’t abuse their amazing return policy!
II Makiage offers free shipping in the United States to all orders over $50. If your order is under $50, shipping costs $5.95.
Orders typically take 2-3 days to be processed, but once your order ships, you can expect it to arrive within 1-3 days (excluding weekends). In my case, this was exactly right! I received my order 4 days after ordering.
It is important to note that if you are sending your order to a special location (such as a P.O. box or APO), your order may take up to 14-21 business days. This also includes Hawaii and Alaska.
They also offer Canada shipping for $9.99 (or $7.95 for try before you buy) and international shipping for a $20 flat fee.
Bottom Line, Is Il Makiage Worth It?
To sum up my Il Makiage review, they’ve become one of my favorite brands! Everything I’ve tried from them is great quality. Despite having tried some of their top-rated products, I’ve barely made a dent in their entire collection, so I’m excited to continue trying more!
I would absolutely recommend trying them out (especially with their amazing money back guarantee in case you don’t like their products or shades don’t match).