The Ordinary is a brand by DECIEM, a company that creates beauty products that are transparent and innovative.
The Ordinary in particular is dedicated to creating quality products in a world where the definition of quality is always changing. Their products are authentic, functional, beautiful, science-backed, and reasonably priced.
The Ordinary has risen in popularity in recent years as a cult favorite among beauty brands. It caters to people of all income brackets while still offering powerful formulas that work.
Whether you’re a fan of The Ordinary or not, we’ve found 8 brands like The Ordinary that may just become your new go-to skincare brand.
The Inkey List is all about empowering people to learn more about their skin and how to best take care of it. They also make a point about being transparent about what’s in their products, and affordable as well.
The Inkey List provides a “recipe builder” section on their website where you can take a quiz and get a personalized 4-step routine for either skin or hair.
FaceTheory is all about making beauty products that are effective and affordable. They’re committed to fair pricing and the promotion of self-love with their products. If that wasn’t good enough, their products are cruelty free, vegan, environmentally packaged, and clean.
Their website allows you to filter products based on skin type, concern, and ingredients. They also have an option that helps you build a skincare routine, so if you’re new to the skincare game, they’ve got your back.
Just like FaceTheory and The Ordinary, Be Minimalist has three core values: transparency, efficacy, and affordability.
The company provides a variety of similar formulas to The Ordinary, and even offers expert-picked routine packs for each skin type and concern.
Additionally, they have their own blog page with tons of informative articles on various skin care topics, so if you want to do a little digging into a specific beauty concern, Be Minimalist probably has the information you’re looking for.
Cerave is probably one of the most well-known drugstore skincare brands.
With a focus on designing products for people with delicate skin conditions like eczema, psoriasis, acne, and dry skin, Cerave has made a name for itself as one of the few affordable products that actually work to restore the skin barrier.
Cerave products are designed with 3 essential ceramides and the company’s MultiVesicular Emulsion Technology to gradually release ceramides over time, helping to provide long-lasting hydration. Cerave’s website also has a page with plenty of information on skincare, and a Solution Finder quiz to help you determine your skin’s needs.
Revolution Beauty is a British company that values accessibility, diversity, and affordability. Unlike many of the previous brands, Revolution Beauty has an extensive makeup collection as well as skincare.
Good Molecules doesn’t want to be one of the many skincare brands out there that cost too much and don’t work. So, they make their products with science-backed, safe ingredients, at affordable prices.
Many of their products are bundled into sets targeting specific issues, like dark spots. Their site also features plenty of customer reviews (hundreds on each product) and most of them are overwhelmingly positive, so Good Molecules seems to be a fan favorite just like The Ordinary.
Unlike other brands, Garden of Wisdom is a family-run brand that strives to create products for every type of skin. They design new products based on customer feedback, so they carry many more products than most skincare brands.
Committed to affordable, clean skincare, GoW is also committed to empowering people to better understand their skin and how its needs can change over time. They offer an information page on skin types and even sell individual skincare ingredients for DIY formulations.
COSRX is a Korean beauty brand dedicated to helping people find their self-confidence through skincare. The name “COSRX” stands for Cosmetics + RX (prescription) to emphasize their desire to treat specific skin concerns with their products, just like a prescription for any other health concern.
Whether you’re utterly devoted to The Ordinary, have tried a few of their products, or haven’t tried any, I think we can all agree that finding affordable and effective skincare is like finding a needle in a haystack.
However, these 8 brands like The Ordinary (as well as The Ordinary themselves) are all incredibly transparent about what goes into their products and dedicated to helping you achieve healthy skin without breaking the bank.
So if you’re looking for an alternative to The Ordinary, or just trying to find a product that’s affordable and actually works, try one of these brands. We’re sure you won’t be disappointed!
Shoshanna has a passion for all things beauty and fashion. She spends her free time trying new makeup looks, browsing in bookstores, and hanging out with her dog.