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10 Best Lipstick Brands to Try in 2023

Last Updated: March 2, 2023

These are the top 10 best lipstick brands to buy from right now- seriously.

Your lips are your face’s focal point, you can truly tell a story with the perfect color. Finding a lipstick that is perfect for you is harder than it seems, leaving many lost between the pinks, dusty roses and sexy reds.  

Whether your choice of poison is matte, lip gloss or liquid lipstick, we’re here to help you out. 

Here are the top brands loved by our editors and a couple professional makeup artists. Spice up your look with these lush and sultry color options. From oils to glosses and mattes to satins, these lip products never miss!

Best Lipstick Brands

📷 IG @hermes


You can sport the look of a dashing Hollywood actress with this burgundy color choice (85 Rouge-H). The matte finish can take you from drab to most expensive in the room with one sweep across the lips.

It is also a favorite of model turned actress Rosie Huntington-Whitely, featured on her Youtube. With luxurious packaging and re-fillable lipsticks, Hermes elevates the lipstick game. There are many finishes on the site (including matte, satin and lip shine), plus up to 15 different colors ranging from the daintiest beige to the sweetest oranges.

📷 IG @narsissist


With a minimum of 60 shades per finish ($26), NARS blows it out of the water with their ability to create long-lasting shades with names to make you feel like a movie character. Cruising (nude sheer) and Lovin’ Lips (mauve matte) are two of our favorites.  

Formulated with shea butter, the shades are creamy and rich, rejuvenating your lips and transitioning perfectly from day to evening wear.  Don’t forget to line the lips with a matching Precision Lip Liner for the perfect pout. Pop this little treasure in your purse for touch ups on a night out!

📷 IG @charlottetilbury

Charlotte Tilbury  

Charlotte Tilbury is a makeup lover’s godsend when it comes to lip products. Their cult favorite lip products find a way to entice you into collecting every single color. Matte revolution’s ($34) shades range from dusty rose pinks to deep winter berry mattes, providing range for every season of the year.  

Pillow Talk is the iconic nude and luscious pink that we have seen supermodel Cara Delevigne and cool-girl Adwoa Aboah in. The hyaluronic acid infused Happikisses ($34) have color ranges of coral and Cinderella pinks. Achieve the wet look by layering on the Lip Jewel glosses ($32) that give a sexy plump affect for a dreamy look!

📷 IG @kosas


Kosas is a clean beauty brand that offers their signature Weightless Lipsticks ($28) and the juicy, plumping Wet Lip Oil Gloss that blew up on social media this past 2020. Alexa Demie was quick to name the brand on her Vogue ‘90s glam makeup tutorial. 

Treat your lips to the hybrid lip treatment packed with avocado oil, peptides, hyaluronic acid and primrose oil. Kosas’ weightless lipstick comes in 11 different shades, from cool berry and purple tones to fiery red and browns. Their comfy formula will nourish your lips and last all day!

📷 IG @nyxcosmetics


This cruelty-free brand formulates their top-rated liquid lipsticks with avocado oil and vitamin E to nourish your lips with every application. The Soft Matte Cream has the easiest applicator and amazing long-lasting wear, while the Liquid Suede is another top seller that wears all day.

These liquid lipsticks retail for $6.50 and don’t break the bank (we named them among the top drugstore liquid lipsticks). One of our favorite shades is Transylvania, a deep shade of purple. Don’t be afraid to make a statement with one of these cult favorites!

📷 IG @milkmakeup

Milk Makeup

Although a fairly new brand, Milk Makeup has quickly become one of the best lipstick brands (and overall makeup brands) out there. Give those around you your sexist version with the Lip Color or Lip Balm. Their lipsticks are talc-free and paraben-free, saving your lips from toxic ingredients that can dry and damage.  

Available in 22 shades ($24), these colors will last all day and night. The finish of the lip color is shine free and super creamy – reach for the Lip Glaze to add a high-gloss finish!

📷 IG @maybelline


Maybelline’s SuperStay 24 Hour Liquid Lipstick was crowned winner of 2020 Best of Beauty Award by Allure. 

With an applicator equipped with a clear lip gloss lock-in topcoat, Superstay really accomplishes what it says it will: long-lasting, 24 hour wear. There will be no cracking or feathering of whatever shade you choose as your favorite, whether it be their matte or satin finish.  Available in 24 shades, you’d be crazy to not try this award-worthy delicacy.        

📷 IG @revlon


Revlon’s Super Lustrous Lipsticks packs in the pigment you crave for a bold look. 

With 91 shades to choose from and two finishes (cream and pearl), lose yourself in the world of lipstick. It’s almost addictive to wear, never caking on top of your lips. It is formulated with vitamin E and avocado oil, leaving their trendy colors nourishing your lips while feeling super lightweight.

📷 IG @dior


Known as the “couture lipstick,” Dior’s Rouge Lipstick will leave you looking luxurious and sophisticated.  It was awarded a Best of Beauty Award in 2019, confirming its iconic and modern colors to be the best of the best. 

Available in 75 shades for $38 each, it will be hard to only choose one of the iconic reds, rosewoods and trendy nudes. Celebrity makeup artist and Dior Beauty’s newest makeup artist, Sam Visser, has shown the lipstick on many of his clients on Instagram. He has painted the faces of Bella Hadid and the Jenners, frequently reaching for this particular lipstick!

📷 IG @fentybeauty

Fenty Beauty

Formulated without parabens, sulfates and phthalates, Fenty’s Mattemoiselle Plush Matte Lipstick will have you feeling petal-soft and lightweight. 

This ultra-thin packaging makes it easy to take anywhere, fitting in your favorite Prada mini bag with ease.  The rich color range has many different shades of mauve, brown, blue, violet and tangerine.  The cream formula stays in one place and doesn’t have the edges of your mouth bleeding after application.  Your lips will look full, lush and defined with this easy to apply lipstick!

📷 IG @patmcgrathreal

Pat McGrath Labs

Celebrity makeup artist and runway makeup extraordinaire, Pat McGrath, launched the exclusive MatteTrance Lipstick at Sephora. 

These shades are elegant, luxurious and so richly pigmented that you would not be able to just buy one. The pigment mesmerizes, drenching your lips in an ocean of lightweight color that dazzles everyone around you. The formula is creamy and saturated.  The shades have a range of brown rose, coral rose and deep burgundy that would be perfect for a night out, providing full coverage with one swipe.