Allure Beauty Box Review (2021): Is It Worth It?

Last Updated: May 10, 2021

Allure has been in the beauty box subscription game for over 5 years now, keeping up with the likes of other popular boxes like Ipsy and Boxycharm. 

But if you’re new to beauty subscription boxes, you might want to weigh your options before diving straight into a commitment, which is why we’re sharing our Allure Beauty Box review below.

What Is the Allure Beauty Box? 

Allure Beauty Box is a subscription box that’s delivered to your door every month full of goodies (including makeup, skincare, and hair care products). 

You won’t know what products you’ll be getting beforehand, but Allure claims to send high-end brands, with the box totaling up to an $100+ value. They also guarantee that you won’t receive the same product more than one time. 

Each box contains 6+ products, with at least 3 of them full-sized and the rest deluxe-sized.

They often offer a new member gift with your first box as well, valued at $15 or higher! 

There are more exciting gifts when you purchase a longer subscription package (such as a free mega bundle valued over $315 with the 12-month subscription). 

Price Point

As of 2021, the Allure Beauty box now costs $23 (including shipping). Before, it was $15 each month. 

Many customers agree that the price increase is worth it only if Allure delivers on the promise to include more full-sized products, and to keep sending high-end and innovative items and brands. 

Members can cancel anytime, but Allure does not accept returns.

Allure Beauty Box vs. Alternatives

No matter the brand, the idea of a beauty box subscription is more or less the same: you pay a monthly fee and, in return, receive a box full of surprise beauty products each month.

Here are some ways Allure differs from other popular beauty boxes:


  • Ipsy offers their Glam Bag for $12 per month, featuring all sample and deluxe sized products.
  • Glam Bag Plus) is $25 per month, but offers 5 full-size products whereas Allure typically features 3–4 full-size products and 2 deluxe-sized.
  • Offers a more tailored experience compared to Allure based on answers you provide on a quiz.
  • Based on reviews and reputation, Allure seems to send more high-end brands. 
  • Point system allows you to cash in points for rewards, such as a free item in your box. Allure does not have a point system, but will send valuable coupons in your box.


  • Offers a more tailored experience compared to Allure based on answers you provide on a quiz.
  • Based on reviews and reputation, Allure seems to send more high-end brands compared to Boxycharm.   
  • Boxycharm also has a points system where you can redeem points for free items in your boxes. 

Allure Beauty Box Review

So the question is, is the Allure Beauty Box worth it?

In general, many customers agree that Allure sends mainly high-end brands with good quality, variety, and overall value. The reviews for Allure Beauty Box in 2021 after the price change, however, have been mixed so far:

“The mix of brands this month was top-notch in my book! I am shocked that such an expensive product from U Beauty was included.” – Megan

“I still think this is a $15 box rather than a $23 box. I haven’t seen any justification for the increase in price over the last few months.” – Alison

“This is shaping up to be a great box! Finally we have 2 genuinely full size products from known higher end brands.” – BunsMunchHay on Reddit

The Bottom Line

Overall, this is a great box for any beauty lover who wants to try before they buy. It’s a perfect way to test out luxury brands without spending your entire budget on one item. Even though there are cheaper options out there, they often have lower-end or unknown brands and a lot of samples. Allure guarantees you get 3+ full-size items! 

The price won’t set you back that much, so you can always try it for yourself! To help, they showcase their past boxes and unveil monthly unboxings, so you can view their previous boxes to see if you like them. If so, that’s a good sign you’ll like their future boxes!