10 Best Cruelty-Free Mascaras





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Last Updated: September 21, 2021

Unfortunately, animal testing still exists in the makeup and skincare world. Luckily, there are many brands taking a stand and removing animal testing from their products. It’s becoming much easier to find such products (we’ve become quite the experts). Today, we’ll be sharing the best cruelty-free mascara products we’ve found. 

Our Top Picks

  1. Best Waterproof: Too Faced Better Than Sex Mascara
  2. Milk Makeup Ubame Mascara 
  3. Best Drugstore: NYX Professional Makeup Doll Eye Long Lash Mascara
  4. Thrive Causemetics Liquid Lash Extensions Mascara
  5. Urban Decay Perversion Mascara
  6. PÜR Fully Charged Magnetic Mascara
  7. Tarte Lights, Camera, Lashes 4-in-1 Mascara
  8. PIXI Large Lash Mascara
  9. INIKA Long Lash Vegan Mascara
  10. Urban Decay Troublemaker Mascara

Best Waterproof: Too Faced Better Than Sex Mascara

Do you have a hard time controlling your lashes? Always too long or thick? This Too Faced mascara is a popular solution. It’s long-lasting, vegan, and even waterproof! It definitely can be hard to get off, but a good oil-based makeup remover will do the trick.


Milk Makeup Ubame Mascara

This mascara from Milk Makeup has no parabens, sulfates, phthalates, fragrance, or silicone. The triple ball brush delivers a dark black finish.

It’s buildable, but make sure to let the mascara dry before building multiple layers. It doesn’t flake either!


Best Drugstore: NYX Doll Eye Long Lash Mascara

This NYX mascara is an affordable option if you’re looking for the best bang for your buck.

It’s cruelty-free and made with a unique oil blend as well as nylon fibers. At only around $10, it doesn’t hurt to try it out!

RELATED: 6 Best Drugstore Eyebrow Pencils


Thrive Causemetics Liquid Lash Extensions Mascara

This mascara is a holy grail for so many mascara connoisseurs, plus it costs under $30. It doesn’t flake or smudge, while providing crazy length. 

Not only does this tubing mascara work wonderfully, it gives back – the company uses their profits to help struggling women around the world.


Best Smudge Proof: Urban Decay Perversion Mascara

This Urban Decay mascara evenly coats the lashes without clumps. It also curls the lashes, which is perfect for those of us with stick straight lashes.

It’s one of my personal favorites – I’ve worn it through long hikes with no smudge or flaking.


PÜR Fully Charged Magnetic Mascara

One unique feature about this mascara is that it fights eyelash aging (or so they say). It coats lashes well and doesn’t clump.

It contains a “positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen, and separate.” This might just be a marketing ploy, but it’s worked great for us!


Tarte Lights, Camera, Lashes 4-in-1 Mascara

This mascara works amazingly for some and not so great for others, but we’d say it’s definitely worth trying out.

It lengthens and curls while evenly coating each lash. We especially love it for our bottom lashes!


PIXI Large Lash Mascara

This cruelty-free mascara gives a very natural look, making it a great everyday mascara. It doesn’t clump at all and is perfect for bottom lashes. The brush is a bit large, but you get used to it. 


INIKA Long Lash Vegan Mascara

This mascara is certified organic and 100% plant-derived using Magnolia Bark Extract and Vitamin E.

These help protect lashes while creating amazing length! At the same time, it’s lightweight and doesn’t make your lashes feel heavy. 


Best Long Lasting: Urban Decay Troublemaker Mascara

This Urban Decay mascara has a perfect formula, it’s not too wet and not too dry. You can layer it without any clumping or flaking, which is perfect.

And of course, it’s very volumizing and lengthening! 

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